Bette Midler is to star in Jerry Herman’s musical masterpiece Hello Dolly! at The Schubert Theatre, opening April 20th, 2017. Tickets went on sale this past weekend and it broke the Broadway Box Office record grossing $9,082,497 in its first day.
With the buzz surrounding this production on social media, and the internet, it is not a surprise to see her many fans clamour for the first opportunity to see Bette Midler on Broadway in a big budget musical. Some would argue that this role could have been written for her. Her last stint on the Great White Way was in a one-woman play called I’ll Eat You Last in 2013.
Scott Rudin, is producing Hello Dolly!, will add this production to his long line of recent successes including The Book Of Mormon, Betrayal and Shuffle Along.
The popularity of musicals has surged in recent years. No doubt partly due to the TV exposure of Glee and Smash, but also the staging of big budget ‘TV special event’ productions of shows like The Sound Of Music, The Wiz and Grease.
It is interesting to note that, beyond this major blip in sales on Broadway caused by Bette Midler, it is The Lion King that still reigns. The Lion King continues to enjoy record sales, not only on Broadway, but also in the West End, outselling all of it’s rivals. Simba has raked in more than $6.2 billion, since it opened 18 years ago, with multiple productions around the world. A Disney executive was quoted, “It has been seen by 85 million people over it’s history, and we are thrilled it continues to delight people.”
Hello, Dolly! opens at the Shubert April 20.