Will is a great lover of things theatrical and has spent his entire adulthood living, working and consuming the performing arts. He started as an administrator in opera, then briefly indulged in the film and TV world - then came screaming back to the real world of live theatre. He has been the general manager of a professional theatre company dedicated to new writing, ran a management consultancy for the small to medium theatre sector in Sydney before founding Cre8ion and producing events of scale, and theatre works, that toured Australia and the world. Currently, he is a freelance producer and the associate producer of the Helpmann Awards, Australia's live performance industry national awards ceremony. He lives and works mostly in Sydney, Australia, but frequently visits his other home - the West End.