Tickets for the smash hit Broadway production of Lin-Manuel Miranda’s Hamilton, which is headed for London’s West End, recently went on sale and business was brisk.
The prices being paid on Broadway have attracted a great deal of media attention and public amazement since the show opened on Broadway in 2015. With performances of the Broadway production sold out months in advance re-sale websites have been cashing in on the tremendous demand. Tickets available on Viagogo for February on Broadway are as high as £600-£700.
In an attempt to stop this abuse and ensure that theatre lovers in London pay only what the producer’s intended, Cameron MacIntosh has installed a ticketless system. Instead of a ticket, you’ll need a bank card to access your seats, once the purchaser arrives at the time of the performance. However, a quick search for London Hamilton tickets on the same website shows that they are indeed being resold:
Tickets for Hamilton in November, 2017, at The Victoria Palace Theatre are being offered for £4,999 even as the most expensive premium ticket offered by Ticketmaster is only £200. GetMeIn.com, which is owned by official ticket seller Ticketmaster, is not allowing any tickets for Hamilton to be listed on the website.
It is believed that the touts are going to get around the issue by watching the show with the secondary ticket purchaser, and leaving after the show starts. Be warned, when contemplating a purchase on a re-sale website. The official Hamilton website states clearly:
“Any Hamilton ticket offered for resale either on or offline (including on all secondary ticket retail websites) will result in the entire original booking being cancelled.”
Last week, initial casting for the musical was announced and features Rachelle Ann Go and Giles Terera. The lead role is yet to be announced, and the extensive renovation of the theatre is well underway, in preparation for previews that will start November 21, 2017.
It will be fascinating to see how this issue is resolved in practice as Sir Cameron MacIntosh has spoken so determinedly about it in the media.